Key Questions and Answers

Thank you for visiting this website. We hope you enjoy learning more about Fine Foods™ and our products. Fine Foods™“ respects your right to privacy in the on-line world when you use our websites and communicate electronically with us. We put in place all necessary measures to keep secure any personal information you give us. 

It is fundamentally important that you are informed that Fine Foods™ is the Data Controller of your personal information. The principles set out in this Privacy Notice apply to all Data Controllers in the Fine Foods™ Group (meaning Fine Foods™ as Holding Company, its subsidiaries related and/or affiliated companies).

We asked ourselves a number of key questions that we believe you would like answered about the personal information that you submit to Fine Foods™. These answers will inform you of your rights relating to your personal information and the measures that Fine Foods™ takes to maintain the privacy and security of this personal information. We trust you find this information helpful.

If you have any requests concerning your personal information or any queries with regard to these practices please contact Fine Foods™ at the address given in Question 5 below.
We designed this Privacy Notice so that you don't have to read all of it to find an answer to a specific question. If you want to read all of it – please feel free to do so. It's set out in full below.

1. What personal information does Fine Foods™ collect through this website and how does Fine Foods™ collect it?

We only collect personal information that YOU want to provide to us or that is needed to provide (and improve) our service to you. We collect direct personal information such as name, address and e-mail address as well as indirect information such as cookies; connection and system information.

You may want to give us your e-mail address, name, telephone number etc. so that we can provide you with information on our products; enter you into our competitions or surveys; or just keep you updated about exciting Fine Foods™ developments that you are interested in.

Alternatively, you may want to develop your career with Fine Foods™ and apply for job vacancies by posting your CV on our on-line recruitment sites.

You can be confident that Fine Foods™ takes all necessary measures to keep any personal information you send to us private and secure.


2. How does Fine Foods™ keep your personal information secure?

Only authorized Fine Foods™ Group (meaning Fine Foods™ as Holding Company, subsidiaries and its related and affiliated companies) employees, Third Party companies (i.e. service providers) or our business partners' authorized employees (who have contractually agreed to keep all information secure) have access to your personal information. All Fine Foods™ employees who have access to your personal information are required to adhere to the Fine Foods™ Group Privacy Policy and all third-party employees who have access to your personal information have signed non-disclosure agreements. In addition, agreements are in place with third-party companies that have access to your personal information, to make sure this information remains secure. To ensure your personal information is protected, Fine Foods™ maintains a secure IT environment and has the appropriate measures in place to prevent unauthorized access (i.e. hacking).

3. What purposes does Fine Foods™ use your personal information for?

Your personal information will be used for the purposes for which you provided it to Fine Foods™. It will also be used to administer, support and obtain feedback on the level of our services and to prevent breaches of security, the law or our contract terms.

4. Who does the Fine Foods™ Group disclose your personal information to and why?

Fine Foods™ will never share your personal information with any Third Party business organization that intends to use it for direct marketing purposes unless you have given us specific permission to do this.

For Fine Foods™'s policy on: (i) direct marketing by e-mail; (ii) your right to ask Fine Foods™ at any time NOT to contact you by way of direct e-mail marketing; and (iii) also your right to delete your personal information from our systems

Fine Foods™ may share your personal information with other companies within the Fine Foods™ Group of companies. Fine Foods™ may also share your personal information with Third Parties, but only in the strictly limited circumstances set out below:

We may supply your personal information to Third Parties (such as our internet service providers) who help us administer this website. Some of these business partners may be located outside the country where you accessed this website. Our main service provider for web hosting is in the United States . Please see Question 6 – "Which countries will your personal information be sent to and why?" These Third Parties must at all times provide the same levels of security for your personal information as Fine Foods™ and, where required, are bound by a legal agreement to keep your personal information private, secure and to process it only on the specific instructions of Fine Foods™.

We may also supply your personal information to government bodies and law enforcement agencies if: we are required to do so by the requirements of any applicable law; or if in our good faith judgment, such action is reasonably necessary to comply with legal process; to respond to any legal claims or actions; or to protect the rights of the Fine Foods™ Group or its customers and the public.

We may, in a few limited circumstances, supply your personal information to potential acquirers of any relevant Fine Foods™ business but provided that (i) we have contractually ensured that this information is kept private and secure; and (ii) that when supplying this personal information Fine Foods™ complies with the applicable local laws, if any.

5. How can you see, check, change or delete the Personal Information you send to us?

You may also request for the details on the information that Fine Foods™ has on you be deleted, corrected or revised by sending an e-mail via or a letter to:

Fine Foods™ (Malaysia)

6. Which countries will your personal information be sent to and why?

Fine Foods™ is a global company and your personal information may be transferred across international borders. It may be transferred to countries that have different levels of data protection laws to the country from where you submitted your personal information. Your personal information may also be transferred between related and/or affiliated companies of the Fine Foods™ Group located in different countries. Fine Foods™ takes the appropriate measures to maintain security of the personal information both during transit and at the receiving location.

The server that makes this website available may be located outside the country from which you have accessed this website. Our main hosting provider for most Fine Foods™ websites is based in the United States . This provider is bound by an agreement that ensures a high standard of privacy protection and requires (amongst other provisions) that it act only on Fine Foods™ instructions and implements all technical measures necessary on an ongoing basis to keep your personal information secure.

7. COOKIES ("Tracking Technology") - How and why does Fine Foods™ use them?

Fine Foods™ does make use of tracking technology ('Cookies') to gather such personal information as browser type and operating system, referring page, path through site, domain of ISP etc. for the purpose of understanding how visitors use this website. Cookies help us tailor this website to your personal needs.

Fine Foods™ keeps all the information collected from cookies in a non-personally identifiable format. This type of information obtained through cookies will not be disclosed outside the Fine Foods™ Group or designated Third Parties. It will not be used for unsolicited communications.

After the user's session is cancelled the information contained in the cookies is no longer available to Fine Foods™.

Please ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them, although you may not have access to all the features of this website if you do so. See your browser "help" button for how you can do this. You do not need to have cookies on to use or navigate through many parts of this and other Fine Foods™ websites. Remember that if you use different computers in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences.

8. E Marketing - What is SPAMMING and what is Fine Foods™'s position on SPAM e-mails?

Spamming is where unsolicited e-mails are sent to you containing advertisements or marketing related materials without your consent.

Fine Foods™ does NOT send SPAM e-mails. Fine Foods™ itself uses an anti-SPAM tool to protect our employees from SPAMMING. Sending e-mails without consent is illegal in many countries. Fine Foods™ will not use your personal information (including your e-mail address) for direct marketing or follow-up communications unless you give us your EXPRESS permission. This is called "OPT-IN" consent.

Also, Fine Foods™ does not share your personal information with any Third Party (non-Fine Foods™ Group) companies who will use your personal information for SPAM mails.

Fine Foods™ websites give you the opportunity to receive marketing information by e-mail. Every e-mail sent by Fine Foods™ will give you the opportunity at any time to stop receiving marketing e-mails

If for some reason you believe you have received SPAM e-mail from a Fine Foods™ Group company please inform us immediately at the address given. For address details please see Question 5 - How can you see, check, change or delete the Personal Information you send to us?

9. How long does Fine Foods™ keep your personal information?

Fine Foods™ may store the personal information that you send to us via this website in its separate databases such as its Customer Relationship Marketing database. Your personal information will be kept by the Fine Foods™ Group only for as long as is reasonably necessary taking into consideration our need to answer queries or resolve problems, provide improved and new services and comply with legal requirements under applicable law(s). This means that we may retain your personal information for a reasonable period after you stop using Fine Foods™ services or stop using this website. After this period, your personal information will be deleted from all systems in the Fine Foods™ Group.

We remind you that we have a right to have your personal information deleted at any time.

10. What is Fine Foods™'s policy on children using and communicating with our websites?

We believe that it is highly important to protect the privacy of children on-line and encourage parents or guardians to spend time on-line with their children to participate in and monitor their e-activities.

We do not intentionally collect personal information from children under the age of 13 except on some of our children's websites. On these websites, we will collect such personal information in accordance with all local laws and regulations applicable to the privacy rights of children. If parents or guardians provide consent for the child to submit personal information, we will ask children only for the personal information necessary to participate in the program for which the child is registering.

Children specific Websites

Special note to Children under the age of 18

If you are under the age of 18, we advise that you speak with your parent or guardian BEFORE giving your personal information to Fine Foods™ websites. If you are not sure you understand something in this section, you should ask your parent or guardian for their help.

Special note to Parents of Children under the age of 18

We recommend that parents/guardians regularly check and monitor their children's use of e-mail and other on-line activities.

Please make sure that your child does not give us personally identifiable information on-line without asking your permission.

You can, at any point of time, check your child's personal information and have it changed or deleted on-line. Alternatively, you can also ask us to delete any of your child's information by sending us a deletion request form by e-mail/postal mail/ fax to the address given in contact details set out in Question 5 - How can you see, check, change or delete the personal information you send to us?

11. Does Fine Foods™ link to other Third Party websites and what happens to my personal information when this linking happens?

Fine Foods™ links to other websites to offer you an opportunity to review connected and interesting information related to Fine Foods™. These Third Party websites are outside our control and are not covered by this Privacy Notice. If you access other websites using the links provided, the operators of these websites may collect your personal information. Please ensure that you are satisfied with the Privacy Policies of these Third Party websites before you submit any personal information. Fine Foods™ tries, as far as we can, to ensure that all Third Party linked websites have equivalent measures for protection of your personal information, but we cannot be held responsible legally or otherwise for the activities, privacy policies or levels of privacy compliance of these Third Parties.

12. What happens to my personal information when I e-mail a Fine Foods™ web page to someone else?

Some of our websites may provide you with the opportunity to e-mail a web page address to another person. For this feature to work, we may need to collect your e-mail address and/or the e-mail addresses of those you send the web page to. E-mail addresses collected in this way are not used for any purpose other than to fulfill your request. These e-mail addresses are not stored and are deleted immediately after your request is fulfilled.

13. What happens to my personal information if I participate in an on-line survey from Fine Foods™ through this website?

From time to time, we may ask our website visitors to answer survey questions. Surveys generally will relate to the content of the website, our products or categories of products. We may ask for age or age ranges, gender, and/or other non-personally identifiable information. For the purposes of these surveys, we may add information obtained from cookies to your survey answers but no personally identifiable information will be requested. Personal information gathered from polls and surveys are for Fine Foods™ internal use only but aggregated information may be shared with others.

14. Can Fine Foods™ change the terms of this Privacy Notice?

Fine Foods™ will occasionally make changes and corrections to this Privacy Notice. Please check this Privacy Notice regularly to see the changes and how these may affect you.

15. Where can I find more information on the legal issues concerning Fine Foods™ websites and my legal rights and responsibilities?

As Fine Foods™ (Malaysia) Berhad is a Malaysian-based company the laws that govern and apply to this website are those of Malaysia. For more detailed information please consult the Fine Foods™ Website Terms and Conditions available by clicking on this link or directly on this web page.

16. Which address is available for me to contact Fine Foods™ if I have other questions regarding my personal information?

The address is: or

Fine Foods™ (Malaysia)

17. Which terms have specific legal meanings in this Fine Foods™ Privacy Notice (they are highlighted for your ease of use with Capital Letters excepting personal information)?

Personal Information can also be known as Personal Data and means any information relating to you as a natural person that is capable of directly or indirectly identifying you. (On websites this is typically at least your e-mail address).

Processing of Personal Information means any operation or set of operations which is performed upon your personal information whether or not by automatic means including collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction (i.e. effectively any activity that Fine Foods™ performs on or with the personal information that you send us).

"Data Controller" is the organization alone or jointly that determines the purposes and means of the Processing of your personal information (i.e. the Fine Foods™ entity operating this website and collecting your personal information), which here is Fine Foods™ (Malaysia).

"Fine Foods™" and "Fine Foods™ Group" in this Privacy Notice all refer to Fine Foods™ (Malaysia), its subsidiaries and/or related and affiliated companies as appropriate to the context.

18. IMPORTANT –Why do I have to accept the terms of this Privacy Notice?

Fine Foods™ is a global company that uses the Internet to collect and process your personal information. This naturally involves the Processing and transmission of your personal information across borders.

This Privacy Notice provides you with all information necessary (in an easily accessible way) to make an informed choice as to whether to use this website and to send your personal information to Fine Foods™ or not.

Therefore, by browsing this website and communicating electronically with us, you acknowledge and agree to our Processing of your indirect personal information (cookies, connection and system information) in the manner set out in this Privacy Notice.

If you ask us to provide a certain service to you (i.e. a competition, newsletter or new product details etc.) we will need additional direct personal information (name, address and e-mail address) from you. In this case, we will ask you for your express consent to collect and use this personal information. This personal information will be used only for the purposes for which you gave it to us.

If you have any questions regarding this Privacy Notice please contact Fine Foods™ at the address given under Question 5 and we will be pleased to assist you with any additional questions you may have.

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