COMPANY AND GENERAL FAQ

1. How did Fine Foods™ come about?
The Fine Foods™ brand originates from the consumer department of LCP Supplies (M) Sdn Bhd. It was birthed from the desire to educate and improve the overall health of the community.
2. What does the Fine Foods™ logo signify?
The Fine Foods™ logo is our stamp that symbolizes the commitment we have on our products. All our products that carry our logo carry our promise of a premium grade product that is of the finest quality.

The leaf symbolizes that our products are of the finest and natural quality.

"A Toast to Health" brings forward our aspirations to live in a future where we celebrate the healthy lives we enjoy.
3. Why are your products priced slightly higher than other brands?
Our products are designed to help you achieve a healthier diet and benefit your health. Our products are also of the finest quality from different sources. There is NO compromise on quality. It is a hard fact that higher quality ingredients translate to higher cost. Nevertheless, we constantly try our best to provide our customers with products of the best value. We steadfastly believe nothing is more important than your health and only products of SUPERIOR QUALITY can give you the HEALTH QUALITY you desire. Help us, help you.
4. Why are your products only available in pharmacies? Is there any plan to make it available in retail supermarkets?
The nutritional label for each of our products is located at our Products webpage (here) and behind our actual products.
5. Are there any promotions offered for your products?
We do have roadshows and promotions nationwide from time to time and are actively collaborating with various NGOs and parties to educate and provide service to our community. You can check our upcoming events (here). Come stop by our booths and say "Hi" to us. We would love to meet YOU!
6. How can I get in contact with your team?
You can fill up the enquiry form (here) or drop us a mail at enquiry@finefoods.com.my. If you would like to speak to us, you can reach us at 03-8060 9500.
7. Can I purchase Fine Foods™ products directly from Fine Foods?
At the moment our products can only be purchased in pharmacies in Malaysia. However, there are plans to enable online purchasing through our website in the future.
8. How many types of salt are there in the market?
PDV Salt (Normal) Pure dried vacuum (PDV) salt is the most common and cheapest salt available in the market. It is generally harvested from salt mines and goes through a refining process to remove all impurities and natural minerals except sodium chloride.
Iodized Salt Iodized salt is fortified with iodine to reduce iodine deficiency disorders among the general population.
Sea Salt Sea salt is harvested from the ocean or sea from different parts of the world. It is produced through the evaporation of seawater under the sun at the shoreline. Its purity depends on the cleanliness of the seawater and usually contains trace minerals, such as magnesium, calcium, iron, potassium, manganese and etc.
Rock Salt Mountain-based salt. It may contain various trace minerals, depending on the source of the salt.
Lake Salt Lake salt is a seasonal salt harvested from a clean and pure lake. Lake salt has no or minimal pollution. It is also organic and contains trace minerals, such as magnesium, calcium, iron, potassium, manganese and etc.
Low Sodium Salt A special formulated salt with a reduction in sodium and includes minerals such as potassium and magnesium, which work fantastically in the regulation of blood pressure.
9. What is the difference between salt and sodium?
Salt is the key source of sodium in our daily diet. A normal table salt contains more than 97% of sodium chloride. (1 gram of salt = 0.4 grams of sodium) ( Mohan & Campbell 2009).
10. What is the current world trend on sodium intake?
Over the recent years, the world is moving towards a low-sodium and low-salt diet. Most professionals, including doctors, professors and dietitians, are convinced that Low sodium and enriched mineral diets (esp. Potassium, and Magnesium) are one of the most important modifiable risk factor for hypertension, heart disease, stroke and so on. Clinical studies and research have shown significant improvement of health by using low-sodium and potassium-rich salt. (Chang et al 2006; Yang et al 2011)
11. How much sodium do I need in a day?
Sodium is required by our body in a very small quantity. A healthy adult needs approximately 0.5grams of sodium for daily body function (equivalent to 1.25g of salt). Please refer to the chart below for a greater understanding on this. (Mahan & Escott-Stump 2000)
12. Is there any limit for our sodium intake?
Yes. Our body’s daily tolerance level is about 2.3grams of sodium (equivalent to 5.8g of salt). Any amount exceeding this limit will burden our body and increase the risk of hypertension, kidney problem, heart disease and stroke. Please refer to the chart below for a clearer picture on this. (Mohan & Campbell 2009)
13. Why do I need to limit or reduce my sodium/salt intake? Is it bad for my health?
Studies have shown that excessive sodium intake in our daily diet is a major factor of HYPERTENSION, a.k.a. high blood pressure. The rise of blood pressure increases the risk of heart attack, stroke, kidney failure and other heart-related complications. Hypertension is one of the most significant underlying factors for the number 1 killer in Malaysia and the world, which falls under cardiovascular diseases (CVD). (WHO; He & Gregor 2008)
14. How do I reduce my sodium intake?
USE LOW-SODIUM SALT IN YOUR HOUSEHOLD COOKING! Low sodium salt does not only come with reduced sodium but it is enriched with potassium and other minerals. Low sodium and high potassium intake will help in the prevention of hypertension and its complications at a significant level. (Yang et al 2011; Houston et al 2008)

We also highly recommend restaurants, hospitals and catering services to use low-sodium salt or Fine Foods™ Lake Salt LIGHT in the preparation of meals.


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